This was a type of assignment I had to handle often on citi.
card offers often had tight legal requirements on copy.
The process was less "Words on paper" copywriting and more thinking through the flow and design of prescribed copy blocks.
The process was less "Words on paper" copywriting and more thinking through the flow and design of prescribed copy blocks.
It was interesting. It really helped me understand how copy ties together an entire piece and only added to my profound respect for art directors.
