A lot of discover card is testing packages against controls with various changes. This was a test to injected emotive copy into one our existing student packages.
Below is the control
Student Emotive Control - Outer Envelope
Student Emotive Control - Letter page 1
Student Emotive Control - Letter Page 2
Below is the test.
The new creative is listed to the side, along with a rational for those specific changes.
Student Emotive Test - Outer Envelope
Student Emotive Test - Letter Page 1
Student Emotive Test - Letter Page 2