Of all the work I did on Citi, this one is my favorite.
Another direct mailer, but with a twist.
This assignment was to encourage existing cardmembers to upgrade to a card with executive level travel benefits, specifically access to the admirals club.
Unlike most direct mail, this was to have an elevated aesthetic and be contained to a extended self-mailer. this is what we developed.
After concepting an appropriately luxurious self-mailer, we developed a streamlined option for a remailer. This would be sent later in the campaign with updated copy and redesigned layout.
